Demand Generation
and Content Strategy
I am a brand copywriter and content strategist with twenty years of writing and marketing experience, including 5 years in an agency setting. Equally comfortable with planning and execution, I build brands, create and edit content, and work with clients and staff to ensure strategic alignment.
CREATIVE
I draw on my broad experience to identify unconventional solutions to marketing problems. I tell stories. I invent characters. I joke. I'm an original.
VERSATILE
I'm a chameleon. I identify—and center on—customer needs and values. I zoom in or out as needed. Short form, long form. User-centered. MLA, AP, Chicago.
DISCERNING
I have good judgment and high standards. I seek, incorporate, and give feedback. I'm a shrewd editor. I make decisions with limited information.